The Super Bowl has long since passed and regardless of where you stand in terms of teams, there's no denying the fact that businesses have brought out their best ads for this show. Given the fact that this game is one of the most-watched events in television, advertising space is invaluable. What makes these ads stand out, though? Here are some of the most important points that Internet marketing companies can shed light on.
Super Bowl ads and commercials are successful for many reasons, including the fact that they are simply unique compared to what plays on TV otherwise. As agencies like fishbat will tell you, this goes a long way in terms of ensuring that people remember these ads for some time to come. M&Ms put out a considerably funny, not to mention different, advertisement that featured the red M&M transforming into Danny DeVito. Nothing like this was really done before, which makes it unique.
Celebrity usage is another way that a good Super Bowl ad can be made. If you watched the game earlier this year, chances are that you've seen several men and women that you've watched in other programs. These names include, but aren't limited to, Morgan Freeman, Peter Dinklage and Matt Damon. It's been said that people will watch commercials if they feature actors and actresses they're familiar with, which was true for the Super Bowl as well.
While the features discussed earlier are important, what's even more vital is the utilization of digital media. This should come as no surprise given the Internet age that we live in, so it's important to use as many platforms as possible. You can put your ads and commercials on YouTube, prior to the Super Bowl, so that you can create more interest. Make sure that they're shared across social media, too, so that you reach the maximum number of potential customers.
For company owners that may be planning on buying ad space during the next Super Bowl, understand what you're getting into. After all, you may end up spending anywhere from $5 to $7 million dollars for 30 seconds of TV time. What this means is that, simply put, this is an investment. If you have the means to cover the cost, as well as the vision to make the most out of your time, the Super Bowl could serve as a strong opportunity.
Super Bowl ads and commercials are successful for many reasons, including the fact that they are simply unique compared to what plays on TV otherwise. As agencies like fishbat will tell you, this goes a long way in terms of ensuring that people remember these ads for some time to come. M&Ms put out a considerably funny, not to mention different, advertisement that featured the red M&M transforming into Danny DeVito. Nothing like this was really done before, which makes it unique.
Celebrity usage is another way that a good Super Bowl ad can be made. If you watched the game earlier this year, chances are that you've seen several men and women that you've watched in other programs. These names include, but aren't limited to, Morgan Freeman, Peter Dinklage and Matt Damon. It's been said that people will watch commercials if they feature actors and actresses they're familiar with, which was true for the Super Bowl as well.
While the features discussed earlier are important, what's even more vital is the utilization of digital media. This should come as no surprise given the Internet age that we live in, so it's important to use as many platforms as possible. You can put your ads and commercials on YouTube, prior to the Super Bowl, so that you can create more interest. Make sure that they're shared across social media, too, so that you reach the maximum number of potential customers.
For company owners that may be planning on buying ad space during the next Super Bowl, understand what you're getting into. After all, you may end up spending anywhere from $5 to $7 million dollars for 30 seconds of TV time. What this means is that, simply put, this is an investment. If you have the means to cover the cost, as well as the vision to make the most out of your time, the Super Bowl could serve as a strong opportunity.
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