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الاثنين، 17 سبتمبر 2018

How To Start A California Apparel Photography Company

By Diane Fisher


Creating effective and appealing clothes images requires some expertise. Normally, people see models on billboards advertising a particular clothing line, but they have no idea how the shooting takes place. If you are interested in the fashion industry and you want to start your own California apparel photography business, there are several steps that you should follow. This business is doing well in big cities and even smaller towns. Therefore, all you need is capital and the will to run the business. If you have no photo shooting skills, it is wise to attend some training.

To start with, you must secure a business permit from your local government. There are some requirements that you must meet for you to be given the permit. These requirements tend to be different in each state. Hence, make sure you know what your state requires and obtain a permit to open the business. More so, make sure that you have insured the business.

Once you obtain a permit, license, and insurance, you are good to go. Set up your business and start looking for live models for your shoot. Make sure the model you choose look good in the clothes you are shooting. Therefore, pick several models and evaluate them. If you are shooting both males and females clothes, look for models of both sexes. Also, ask these models whether they will be available for a long-term contract.

After picking your model, start preparing the space you will be shooting at. The area you choose will be dependent on the current situation. Additionally, the shooting area should be spacious enough to allow the models to move around freely when you give them your cues. Nevertheless, you must have backdrop boundaries if the space is too large.

After that, start thinking about lighting. For every shooting, lighting is essential. Too much light will make the images to fade while too dark light will make the photos to look dull. For this reason, you must find a way to have lighting that is just like the window light. Usually, most photographers use soft boxes, speed lights, and umbrellas. Nonetheless, speed lights have been found to be too bright and sharp.

Once you have attained the perfect lighting and the backdrop set up is complete, start positioning your model. Start explaining your vision to the model and prepare him/her in the shooting area to achieve your vision. Make sure your model stands exactly where you want them to stand by placing an X on the surface directly facing your camera.

When you start shooting, it is wise to use wide framing. This leaves enough space at the edges. Therefore, you can start cropping and editing the images later after the shooting. Also, make sure that the models understand your cues and pose the way you want.

After the shooting, start your post-production project. This takes quite some time thus ensure that you allocate some time to this project. You can either edit the images on your own or outsource labor to make work easier for you. Make sure you hire a professional to do the editing if you are outsourcing.




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