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السبت، 19 يناير 2019

3 Reasons Long Island SEO Specialists Maintain Blogs

By Arthur Williams


Long Island SEO experts know that there is no one factor that influences search engine rankings. However, it can be argued that the blog section of a website has the most influence, not only because of the content it provides but its value as a whole. If you're a website or business owner, it's vital to maintain the blog. For those that feel like there's little to no reason to do so, here are 3 upsides that are worth considering.

One of the upsides of maintaining a blog, according to such names as www.fishbat.com, is that your posts will be retained. If you've been routinely updating your blog, it goes without saying that there has been ample content published. Not only does this help your site's reputation, to the user's perceptive, but it can influence search engines in a positive way. After all, they place more emphasis on websites that have genuine value.

Another reason why blogs should be maintained is the links that they provide. You might have been told that links don't matter as much in SEO as they did years ago, but they still play a role in how search engines rank websites. Not only should links be acquired by third-party websites, but they should be built on a blog's own website as well. When a blog is deleted, you're looking at possibly countless links becoming lost, which will have an adverse SEO impact.

Outside of technical SEO, maintain a blog means that you'll always provide website visitors with reasons to come back. In many cases, if someone visits a company's website, they'll find what they need and not come back. A well-maintained blog will have new content to provide, which means that user engagement will remain consistent. This will have an SEO impact as well, which is all the more reason to keep up with this routine.

There are many business and website owners that have outright deleted their blogs, only to experience serious consequences later. Perhaps the most notable is decreased website traffic, which can be attributed to lower rankings. The less prominent you are on search engines, the less likely it is that your target audience will find you. It's important that you maintain your blog; it may not be the only factor that influences SEO, but it plays a pivotal role all the same.




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