One of the most commonly used platforms by Long Island advertising agencies is Twitter. Founded in 2006, this well-known social media network has become not only a vehicle of communication for the general public, but a potential avenue for businesses to take advantage of. Regardless, creating tweets must be done with care. Here are a few do's and don'ts that will help you with this very endeavor.
One of the do's of Twitter is knowing when a message is public or private. When it comes to the former, you will simply be able to create a message from your main feed, which is the more common method. The latter is less common, as it's meant to address users in one-on-one conversations. These are known as direct messages, or DMs, which are ideal for keeping said conversations personal. Reputable authorities on marketing like fishbat will say the same.
You must also use hashtags to ensure that your tweets achieve as much visibility as possible. In short, hashtags make it possible for your content to get found on Twitter. Of course, you shouldn't simply include any tags that you'd like, as they must be relevant to the content you provide. Furthermore, they should be ones that trend on a regular basis. By following these rules, you'll get the absolute most of your tweets from a marketing standpoint.
Now let's discuss some of the don'ts of tweeting, starting with a lack of attention on mobile. While you may feel most comfortable using Twitter from your home, the truth is that this social media network thrives when you're on the go. Not only will you be able to stay updated at a moment's notice, but you can tweet if something comes to your mind at a moment's notice. Simply avoiding mobile capabilities would be nothing short of an oversight.
If you're serious about using Twitter to help your business, professionalism is perhaps the most important variable of all. One of the reasons why a business owner may not be thriving on this platform is due to a lack of said professionalism, which can turn off current and potential clients alike. This makes it all the more important to convey yourself in the right way. By responding to criticisms well and consistently interacting with your audience, your online reputation will benefit.
One of the do's of Twitter is knowing when a message is public or private. When it comes to the former, you will simply be able to create a message from your main feed, which is the more common method. The latter is less common, as it's meant to address users in one-on-one conversations. These are known as direct messages, or DMs, which are ideal for keeping said conversations personal. Reputable authorities on marketing like fishbat will say the same.
You must also use hashtags to ensure that your tweets achieve as much visibility as possible. In short, hashtags make it possible for your content to get found on Twitter. Of course, you shouldn't simply include any tags that you'd like, as they must be relevant to the content you provide. Furthermore, they should be ones that trend on a regular basis. By following these rules, you'll get the absolute most of your tweets from a marketing standpoint.
Now let's discuss some of the don'ts of tweeting, starting with a lack of attention on mobile. While you may feel most comfortable using Twitter from your home, the truth is that this social media network thrives when you're on the go. Not only will you be able to stay updated at a moment's notice, but you can tweet if something comes to your mind at a moment's notice. Simply avoiding mobile capabilities would be nothing short of an oversight.
If you're serious about using Twitter to help your business, professionalism is perhaps the most important variable of all. One of the reasons why a business owner may not be thriving on this platform is due to a lack of said professionalism, which can turn off current and potential clients alike. This makes it all the more important to convey yourself in the right way. By responding to criticisms well and consistently interacting with your audience, your online reputation will benefit.
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For additional insight about Twitter and other social media networks, please contact fishbat.. Free reprint available from: The Do's & Don'ts Of Tweeting For Long Island Advertising Success.
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