If there's one thing that we can agree on, it's that, for the most part, we don't like ads. To be more specific, we don't like ads that are either thrust upon us with no warning or hold little relevance to our interests. This is especially true when it comes to apps, since we typically use them in order to get quick results. For those who would like to know how careful ad implementation should be done on apps, here are a few quick details from app design companies.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
To wrap things up, make sure that your ads never interfere with a user's experience. The reason for this is that ads have a tendency to pop up when they shouldn't, which makes certain sites fail to function as they should. The same logic applies to the apps that companies along the lines of Lounge Lizard develops. As long as your ads do not become so prominent to where they ruin the aforementioned experience, feel free to incorporate them.
Ad-centric apps can be done well, as you can clearly see, provided the right methods are set in place. Whether we like it or not, apps are always going to be part of media. However, they can be incorporated in such ways that they don't hamper the experience. As a matter of fact, they can prove to be useful, helping others save money in the process. The more that you know about ads, in this sense, the better you'll be as a developer.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
To wrap things up, make sure that your ads never interfere with a user's experience. The reason for this is that ads have a tendency to pop up when they shouldn't, which makes certain sites fail to function as they should. The same logic applies to the apps that companies along the lines of Lounge Lizard develops. As long as your ads do not become so prominent to where they ruin the aforementioned experience, feel free to incorporate them.
Ad-centric apps can be done well, as you can clearly see, provided the right methods are set in place. Whether we like it or not, apps are always going to be part of media. However, they can be incorporated in such ways that they don't hamper the experience. As a matter of fact, they can prove to be useful, helping others save money in the process. The more that you know about ads, in this sense, the better you'll be as a developer.
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For additional info about app design, kindly visit Lounge Lizard.. Free reprint available from: How To Approach Ads For Apps, By App Design Companies.
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