The Internet shines with information, but not everything will be easy to find. For this reason, businesses should make it as easy as possible for potential customers to find the insight they're looking for. This is where FAQ pages come into play, as they outline the most commonly asked questions, in addition to resolutions. These web pages can help with Long Island SEO, and for a better understanding of what this entails, keep the following do's and don'ts in mind.
According to reputable authorities on marketing, www.fishbat.com included, FAQ pages should include text and images alike. While written copy will help provide specific details, images will help users visualize what they're looking for. When this happens, they will have their questions answered more thoroughly. This is just one of the many ways that FAQ pages should be developed, regardless of what's being sold or provided.
Another way to develop an FAQ page is with smart placement of frequently asked questions. Perhaps the first question you'll want to outline is what your company is. From there, you may want to focus on location, the company's history, where they do business, and so forth. When there is a hierarchy of sorts, as far as relevant questions are concerned, it will make the FAQ page more streamlined, making it that much easier to read.
Now let's discuss the "don'ts" of FAQ page development, starting with a lack of keywords. This can be difficult, as SEO professionals stress against keyword stuffing, as it's become an outdated practice. Instead, focus on incorporating these terms so that they naturally flow with the content itself. If you place a keyword somewhere, and it doesn't make sense in the context of the content, you'd be wise to use it elsewhere.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
According to reputable authorities on marketing, www.fishbat.com included, FAQ pages should include text and images alike. While written copy will help provide specific details, images will help users visualize what they're looking for. When this happens, they will have their questions answered more thoroughly. This is just one of the many ways that FAQ pages should be developed, regardless of what's being sold or provided.
Another way to develop an FAQ page is with smart placement of frequently asked questions. Perhaps the first question you'll want to outline is what your company is. From there, you may want to focus on location, the company's history, where they do business, and so forth. When there is a hierarchy of sorts, as far as relevant questions are concerned, it will make the FAQ page more streamlined, making it that much easier to read.
Now let's discuss the "don'ts" of FAQ page development, starting with a lack of keywords. This can be difficult, as SEO professionals stress against keyword stuffing, as it's become an outdated practice. Instead, focus on incorporating these terms so that they naturally flow with the content itself. If you place a keyword somewhere, and it doesn't make sense in the context of the content, you'd be wise to use it elsewhere.
Finally, keep complicated language to a minimum. While you don't want your FAQ page to be overly simplistic, it's very easy to use industry jargon, which your target audience may not be familiar with. General wording will suffice. In fact, this will make your FAQ page easier to follow, meaning that your audience will be able to find the information they need, increasing the likelihood of them doing business with you in the future.
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If you'd care to hire an SEO agency, consult fishbat for information.. Unique version for reprint here: FAQ Pages & The Do's And Don'ts That Help Long Island SEO.
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