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الأربعاء، 20 يوليو 2016

Internet Marketing Companies & The Growth Of Pokemon Go

By Arthur Williams


Augmented reality is one of the most interesting pieces of technology we have today. This is especially true when you pair it with a unique premise and a cast of memorable characters. Such is the case with Pokemon Go, an app that came out this past July to quite a bit of fanfare. For both fans and newcomers alike, it proved to be engaging. As a matter of fact, there's much that Internet marketing companies can learn from the app in question.

For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.

If you want to know why Pokemon Go became so popular in the first place, it's important to focus on engagement. For years, it seems, gamers have longed for a way to make the Pokemon games they play more immersive. Who wouldn't want to catch these creatures in real life, regardless of how far-fetched the idea would seem? However, as smartphones developed, this idea became more realistic, which brings us to today.

What are some of the things that Internet marketing companies might be able to learn from Pokemon Go? I am of the opinion that this app's success shows that brand recognition isn't the only factor in reaching success. Keep in mind that even non-Pokemon fans have downloaded this app and found it immersive. It also shows that while certain trends exist in technology, others will hold up and might even be remembered.

Is it any wonder why Pokemon Go has been such a success from the get-go? Not only has it been able to meet the approval of longtime fans but even the more casual audience has taken to it rather well. Nintendo has struck oil with this app and it will probably allow the company to try out more apps, most likely with varied success. If they continue to work, though, it's possible that they'll see another success to match Pokemon Go.




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