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السبت، 7 أبريل 2018

Internet Marketing: Everyone Else Is Doing It Successfully, Why Aren't You?

By Hickson Michael


Internet marketing is a good idea for anyone with a business or a product that they want the public to become aware of and is also an excellent way to increase revenue for a business. Popular websites that get millions of views a day such as Yahoo, Facebook, and Google search allow users to pay for advertisement on their sites in the form of page banners and links.

Internet marketing is often seen through banner ads, but these are not highly recommended. Do not invest much of your resources in banner ads if you want to successfully market your products or services online. Banner ads are increasingly being blocked with extensions in browsers, effectively deleting your ads from sites.

Almost always it is advisable to respond to users who reach out to your brand on your online properties, such as your Twitter account, Facebook fan page or brand website. Not responding may make users feel ignored, in other words like you could care less about their feelings and/or questions.

Try to stay current with your webpage and the market for the items you have on it. You want to make sure you are periodically updating your webpage with new content and deals that people can see. You can't expect to just make a new webpage and never update it, make sure you know you are going to have the time in the future to keep up with your webpage and it's content.

To create a quality newsletter, you need to write educational content. Your goal is to provide interesting information to your audience. Mention your products into your educational content, write informative texts about the products themselves, or explain how your product can have an educational use. Remember that people subscribed to your newsletter to learn something.

Getting a start in Internet marketing can be daunting for a beginner but starting with an audience that already has an interest in your product can give you a big advantage. Rather than targeting a large audience and hoping for interest, narrow your focus to those that already want your product.

Build a media or 'PR' web page on your website that showcases newsworthy information regarding your company. Journalists are always looking for story angles and your job is to make it easier for your company to be the story. By giving the media a jumpstart via a media page, you have a greater chance of the story being about your brand. Be sure to have a download section that includes your company's logo and important company imagery.

At the bottom of every page on your site, do not forget to add a back to top option. This will allow every visitor to avoid scrolling and get to the top of the page by simply clicking a button. Inserting a back to top button limits frustration and will improve your sales.

Create a personal connection with your reader. Your online marketing materials should be written in first- or second-person to make the site visitor feel that the email or article is written specifically with their interests at heart. It also brings your brand down to a more human level, rather than a large, faceless corporation.

If you expect customers to participate in and respond to your online marketing by disclosing their personal contact information, shouldn't your business do the same? Do not make your contact information a mystery to prospective or existing customers. Include a contact name, e-mail, and phone number in addition to the site address. If the message recipient needs further information about something he or she reads in your marketing messages, you must ensure that they can easily reach you or a representative."

If you are having a hard time getting visitors to come to your site offer current users the chance to earn free stuff and discounts for referring you. A good idea would be to offer them $10 off for ever visitor they refer and a free item of their choice for every 10 visitors they bring in that make a purchase.




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